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Fuel for the mindful pedestrian: Inattention

Posted in Fuel for the Mindful Driver

LOOK WHERE YOU ARE WALKING: This campaign from Switzerland uses black humour to educate smart phone users. The storyline is about a 24 year old young man with friends and a job and how he is about to use magic even though he is not aware of it. It is the age old trick of disappearing. This could not have been more graphic. Would it work in Canada? I wonder!





This is the link to a story in Stern magazine which has the youtube video linked.

The “Jonas and his Magical Trick” video was produced for the police in Switzerland as part of a public awareness campaign. It is in German, but you really don’t need to speak German to get this message. Be aware that the video is intended to shock.  (Watch for the  twist in the credits at the end.)