Fuel for the mindful pedestrian: Inattention
LOOK WHERE YOU ARE WALKING: This campaign from Switzerland uses black humour to educate smart phone users. The storyline is about a 24 year old young man with friends and a job and how he is about to use magic even though he is not aware of it. It is the age old trick of disappearing. This could not have been more graphic. Would it work in Canada? I wonder! http://www.stern.de/auto/news/sms-unfall-schock-kampagne-aus-der-schweiz-2192404.html This is the link to a story in...
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